The brand Johnnie Walker was first created in 1820 by John Walker, a green grocer from Kilmarnock in Scotland. The Excise Act was introduced in 1823 relaxing strict laws on distillation and reduced the heavy taxes on distillation and the sale of whisky. John Walker sold blended malt and grain whiskies from his grocery store and as he did not have a brand of his own started to use his own name on the labels selling the blended malt as ‘Walker’s Kilmarnock Whisky. In 1860 the brand’s signature logo was introduced by Alexander Walker, a square bottle. This meant more bottles could fit into the same space and the bottles were less likely to break. The label was also introduced where it was applied at an angle of 24 degrees upwards left to right and allowed text to be made larger and more visible.
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